Global Augmented Reality for Advertising Market to grow at a CAGR of 30.79% during the period 2017 – 2021; Finds New Report

Report forecast the global augmented reality for advertising market to grow at a CAGR of 30.79% during the period 2017-2021.

AR advertising: The AR technology combines the VR and image recognition technologies to offer a real-world experience to the customers in the advertising industry. The AR technology makes the consumer remember an experience or action related to a particular product, and it allows the viewer to manipulate a computer-generated 3D representation of the product. Hence, it is popularly being used in advertising and marketing. It also allows a more interactive experience, possibly leading to an improved retention of the product information.

The report covers the present scenario and the growth prospects of the global augmented reality for advertising market for 2017-2021. To calculate the market size, the report considers the revenue generated from the major stakeholders in the global AR market for advertising.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

According to the report, one driver in the market is affordable advertising. Traditional print ads and digital ads are popular as advertising methods. Brand advertising is also done through print magazines that have catchy images. However, the advertising technique of using a print magazine is expensive. For instance, currently, a one-page color advertisement of goods or services in the Wall Street Journal costs approximately $200,000. AR advertising is more immersive and affordable when compared to print advertising. Moreover, the pricing of AR advertising varies depending on the quality of the AR ads.

Further, the report states that one challenge in the market is need for a standard AR application. AR is currently experiencing popularity across the world. To run AR, AR mobile applications are needed. Customers can experience the world of immersive AR only by installing the mobile app available in the App Store or Google Play Store. Installing the app takes time, and customers are required to keep several AR apps on their mobile devices to get various AR experiences. Hence, many users do not prefer installing and using AR apps. Therefore, customers require a standard AR application. Many companies are trying to meet this requirement.

Global Augmented Reality for Advertising Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the global augmented reality for advertising market: Augmented Pixels, Aurasma, Blippar, Catchoom, and Wikitude.

Other Prominent Vendors in the market are: BBDO, Google, Leo Burnett, McCANN, Metaio, NGRAIN, PTC, Total Immersion, and Zappar.

Market driver

  • Affordable advertising
  • For a full, detailed list, view our report

Market challenge

  • Need for a standard AR application
  • For a full, detailed list, view our report

Market trend

  • Increased mobile AR advertising
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?

Spanning over 73 pages Global Augmented Reality for Advertising Market 2017 – 2021” report covers Executive summary, Introduction, Scope of the report, Research Methodology, Market landscape, Market segmentation by industry, Market segmentation by stakeholders, Geographical segmentation, Key leading countries, Decision framework, Drivers and challenges, Market trends, Vendor landscape, Appendix.

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Global Advertising Market to grow at a CAGR of 5.80% during the period 2016 – 2020; Finds New Report

Report forecast the global advertising market to grow at a CAGR of 5.80% during the period 2016-2020.

Advertisements include any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. It is an effective tool used in business to differentiate goods and services in a meaningful way to connect the consumer with the brand.

The report covers the present scenario and the growth prospects of the global advertising market for 2016-2020. To calculate the market size, the report considers the advertising spend by businesses.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

According to the report, high penetration of mobile devices will be a key driver for market growth. Digital media advertising on mobile devices has been offering a better ROI than desktop computers since 2012. This segment is anticipated to grow during the forecast period due to the rising number of digital media users globally. Personalized campaigns based on the user information, search words, liked pages, and frequent interactions among online acquaintances are the primary factors that increase the effectiveness of these ads. In addition, the social media platforms also increase the effectiveness of the ads. Globally, an estimated 2.2 billion users are active on a monthly basis on social media and more than 72% of this population is on Facebook.

Further, the report states that one of the challenges for the market will be rapid declining of print advertising. Print advertising is declining rapidly, and the major factor is the increasing adoption of the digital platforms for advertising. The print medium is unable to compete with the rapidly digital medium, which is eating into the market share of print advertising. For instance, the classified ads — a major segment for revenue in print advertising — was not able to compete with Craigslist, which provided a free and new model of classified ads using the digital medium. Major media vendors such as Time and New York Times have significantly cut down on their budgets on the print segment. In addition, with the advent of e-papers and e-magazines, the sales of print newspapers and magazines have also declined rapidly.

Global Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the global advertising market:  American Express, Ford, Pfizer, Procter &Gamble, and Verizon Communications.

Other Prominent Vendors in the market are: AT&T, Fiat¸ Comcast, General Motors, Johnson and Johnson, JP Morgan Chase, L’Oréal, Time Warner, Toyota, and Walt Disney.

Market driver

  • Increased product penetration in the market
  • For a full, detailed list, view our report

Market challenge

  • Rapidly evolving consumer behavior
  • For a full, detailed list, view our report

Market trend

  • Increased use of QR codes for advertising
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Spanning over 56 pages and 30 Exhibit Global Advertising Market 2016 – 2020” report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market landscape, Market segmentation by medium, Digital market segmentation by type, Geographical segmentation, Buying criterion, Key leading countries, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape, Appendix.

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Global Internet Advertisement Market 2016-2020 – Visit at – http://mrr.cm/3Ub

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Global Advertising Display Market to grow at a CAGR of 5.88% during the period 2016 – 2020; Finds New Report

Report forecast the global advertising display market to grow at a CAGR of 5.88% during the period 2016-2020.

Digital signage is gaining wide acceptance in the market because of its dynamic nature. It allows users to update the content frequently, and employs real-world interfaces such as embedded touch screens, gesture recognition, and image capturing. Digital signs, which utilize technologies like plasma displays, liquid crystal displays (LCDs), light-emitting diodes (LEDs), and projected images to display content, are found in both public and private environments such as retail stores, hotels, restaurants, and corporate buildings.

The report covers the present scenario and the growth prospects of the global advertising display market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of digital signage advertising hardware components, maintenance, and media services.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

According to the report, TV advertising has proven that messages that incorporate audio and video can influence audience-buying behavior. The same principle can be applied to digital signage media. Digital signage media vendors ensure that potential consumers can watch advertisements outside their residences.

Further, the report states that the growing popularity of handheld devices, such as smartphones and tablets, is hindering the market growth.

Global Advertising Displays Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the Global Advertising Displays Market: LG Display, NEC Display Solutions, Samsung Electronics and Sony Corporation.

Other Prominent Vendors in the market are: 3M, Adflow Networks, AU Optronics, BrightSign, IBASE Technology, Keywest Technology, Omnivex Corporation and Panasonic.

Market driver

  • Increasing acceptance of audio-visual advertising
  • For a full, detailed list, view our report

Market challenge

  • Threat from mobile advertising
  • For a full, detailed list, view our report

Market trend

  • Development of measurement tools
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Spanning over 46 pages and 25 Exhibit Global Advertising Display Market 2016 – 2020” report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market Overview, Market Landscape, Market segmentation  by type, Market segmentation by application, Geographical segmentation, Key leading countries, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape, Appendix.

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Global In-App Advertising Market to grow at a CAGR of 39.97% during 2014-2019; Finds New Report

Report forecast the global in-app advertising market to grow at a CAGR of 39.97% over the period 2014-2019.

In-app advertising refers to advertisements incorporated into mobile applications and games. It is a relationship between app developers and ad networks, where the former has been paid by the latter for incorporating the network’s code into the developer’s app. In-app advertising is a recent trend that is being adopted by most brand managers, as it is an effective means of advertising due to its high visibility. In-app advertisements are displayed through both freemium apps and paid apps.

This report covers the present scenario and growth prospects of the global in-app advertising market for the period 2015-2019. To calculate the market size, the report considers in-app advertising globally, including mobile in-app advertising and tablet in-app advertising.

The report consolidates revenue generated from the following regions:

  • Americas
  • APAC
  • EMEA

The global in-app advertising market is highly fragmented with the presence of a large number of small and large vendors. The report only lists the key vendors in the market; it does not present the market share of all the vendors. In addition, the report discusses the major drivers influencing the growth of the global ad spending market, outlines the challenges faced by vendors and the market at large, and the key trends emerging in the market.

Global In-app Advertising Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the global in-app advertising market landscape and its growth prospects in the coming years. The report includes a discussion on the key vendors operating in this market.

Key regions

  • Americas
  • APAC
  • EMEA

Key vendors

  • Chartboost
  • Flurry
  • Inmobi
  • Millennial media
  • Mopub

Other prominent vendors

  • Byyd
  • Fiksu
  • Google
  • iAd
  • Kiip
  • Matomy Media
  • Mobile Network
  • MobPartner
  • OfferPal Media
  • PubMatic
  • RevMob
  • Science

Market driver

  • Growing adoption of smartphones and tablets
  • For a full, detailed list, view our report

Market challenge

  • Stiff competition from substitutes
  • For a full, detailed list, view our report

Market trend

  • Growing popularity of mobile app install ads
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Spanning over 57 pages Global In-app Advertising Market 2015-2019” report covers Executive Summary, Scope of the Report, Market Research Methodology, Introduction, Market landscape, Geographical segmentation, Key leading country, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape, Key vendor analysis, Appendix.

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Global Mobile Advertising Market – A $99.89 billion Opportunity, Reveals New Report

Due to the increased demand of Uptake in smart phones and tablets, as well as the fusion of consumer behaviors on computers and mobile devices are the major factors favoring the market whereas heavy investment in new methods and the security risks associated with use of personal devices are the restraining factors for this market, the global mobile advertising market is expected to grow at a compound annual growth rate (CAGR) of 26.40% and reach US$99.89 billion by 2022 from $15.33 billion in 2014.

The Global Mobile Advertising Market is segmented on the basis of Solution, Application, End user, Services, Type of Advertising and Geography. On the basis of Solution, the market is categorized into Reporting and Analytics Solutions, Mobile Proximity Solutions, Integrated Solutions, Content Delivery Solutions, Advertisement Campaign Solutions. On the basis of End User,, the market is segmented into  Small and Medium Business(SMB) and Large Scale Enterprises. The market is divided on the basis of Industry into Healthcare, Manufacturing, IT and Telecom, Automotive, Defence and Government, Transport and Logistics, Consumer goods and Retail, Banking and Insurance, Media and Entertainment, Energy, Power and Utilities and Others.

Global Mobile Advertising Market by Service is segmented into Consulting Services and Integration Services. On the basis of type of advertising, the market is segregated into Audio Advertising, In-App Advertising, Messaging Advertising, Mobile Digital Coupons Advertising, Search Advertising and Visual Advertising. Market is segmented on the basis of devices into smart phones, tablets, Desktops, Laptops, And Notebooks, Smart TVs and other devices. Global Mobile Advertising Market by geography is categorized into North America, Europe, Asia Pacific, and Rest of the World.

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In-Stream Video Advertising 101: Inventory Abundance, Execution Headaches, New Report Launched

Brands, marketers, agencies and adtech vendors–collectively the demand side–have all clamored for more premium in-stream ad inventory, and in 2015 the supply side is unlocking some 296 billion avails, though ad op growing pains persist.

Media execs too, for their part, are determined that IP premium television be monetized in similar fashion to linear clock counterparts across all platforms, further contributing to unit volume increases (in-stream formats), exhibiting a CAGR of 47.3% 2003 – 2014.

Despite pain points, spend is forecast at $4.8 billion (U.S. in-stream only) during the calendar year, with internet pure plays owning 56% of the market, broadcasters/cable programmers 36.5%, aggregation platforms 6% and print/magazine publishers 1.4%.

However, throwing an IP video ad across today’s diverse assortment devices of and media environments (i.e. Live to VOD) is complex and viewers are increasingly unforgiving.

Integration of linear and on-demand systems inside the organization is still early stage: linear and on-demand content management groups are just beginning to work in tandem to bring a unified workflow process to cross-channel monetization.

Ongoing digital video advertising playback and performance research conducted throughAvailPlay Video Monitoring Services by Publisher , with latest results and analysis contained in the industry trade resource In-Stream Video Advertising 101: Inventory Abundance, Execution Headaches , indicates better integrated workflow is necessary to create a unified, seamless content/advertising output that delivers a satisfying audience viewing experience on par with TV.

As demand has spiked, the fluid state of video ad technology adoption (i.e. make, buy, license or outsource) underscores the fact that monetization management systems deployed have often been pieced together over time, and while functional–if not optimal–may be deemed too expensive to upgrade or replace at this stage of the industry’s evolution.

“Frankenstein” digital video advertising technology workflow (ingest to multi-bitrate formatting, integration with multiple ad servers, video tech platforms and audience data warehouses) and various iterations of adtech media management deployments contribute to:

  • Less audience patience with playback issues, higher content abandonment rates making fewer guaranteed impressions
  • Impression fatigue: The same piece of creative running multiple times inside deployed ad pods populating a program
  • Inexact audience forecasting tools which can alternatively underestimate or over-estimate inventory
  • Ad units or executions (pods, apps, pre-roll or post-roll) that do not play, freeze, render properly, stuttering, halting or inconsistent playback
  • Mobile/desktop ad calls that result in app freezing, device crashes or blank/black screens
  • Site serving video creative across infrastructure not architected to handle the format
  • Ad pods that may appear but are in some cases not sold/empty, alternately freezing when the creative isn’t there to play, turning into a black or blank screen
  • Video ad playback breakage that does not properly failover to HTML5 encoded files
  • Constant re-buffering
  • VOD programming (authenticated through a set top box) is undersold, which leads to running repetitive creative, or impression fatigue
  • Authenticated sign-in is still challenging, content is limited, very few programs are actually live, all operators are not supported, and video content/ad stitching is poorly integrated and playback is inconsistent

At this stage in the market’s evolution, the desktop remains the most exploited screen/platform, in aggregate. For example, YouTube desktop insertion frequencies averaged 27.6% over the past year, 60% TrueView enabled. Conversely, mobile/tablet insertion frequencies averaged 6.7%, with 77% TrueView units deployed.

This in-stream advertising resource provides detailed spend perspective: total views, sellout percent, CPMs, insertion frequencies by site (desktop, apps), UGC to premium broadcast sites, number of ad pods supporting Authenticated Sign-in, and units allocated inside those pods, playability, viewability, where frequency caps are enabled, where they aren’t.

The pre-roll/-in-stream video format is an essential monetization vehicle for premium cross-channel broadcast television, cable programming, large internet pure-play publishers and aggregators such as YouTube, Yahoo, NDN, Hulu, MSN/Microsoft, Crackle, large UGC outlets (i.e. DailyMotion) and smaller independent publishers and affiliated network sites.

3rd Party ad networks and clearing solutions (including public programmatic systems) are expected to manage 13.4% of total in-stream spend.

Additional market intelligence contained in this industry trade resource reveals in-stream video inventory is averaging an eCPM of $19.58, including YouTube.

Desktop sales generated $3 billion in spend, while non-desktop/devices/VOD sales totaled up $1 billion, capturing 25.8% of the market in 2014.

Excluding YouTube and Facebook, mobile/non-desktop video spend jumped 323.9% in 2014 to $719.8 million

A 30-minute show (i.e. 22 minutes as defined by a linear television clock) is monetized with 6 – 10 minutes of in-stream/online advertising time, broken up into 3 – 4 pods, each pod with 1 – 7 ad units/avails of varying spot length.

Turner Entertainment properties including TBS.com and TNT.tv, Discovery channels, NBC Universal, CBS and ABC are monetizing with in-stream ad loads at linear broadcast television levels. Long-form episodes typically see 3 – 7 ad pods, with 1 – 7 ads per pod.

YouTube leads all publishers with in-stream video ad billings. CBS.com, ComedyCentral.com, NBC.com, ABC.com ESPN.com are top performing in the premium broadcast/cross channel video publishing category.

For broadcasters, we estimate about 31.6% of total segment video ad spend was placed on screens other than the desktop in 2014.

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Market Analysis and Development Prospect of Exhibition Industry in China 2015-2020, New Report Launched

Exhibition industry is an important part of modern service market. It drives the development of related and supporting industries and contributes to the communication and cooperation among different sectors and regions.

In 2014, exhibition industry continued the growing trend in the past few years, but the growth has slowed down. It was estimated that 2423 economic and trade exhibitions were held in 30 provinces or municipalities in China in 2014, increased by 4.2% compared with 2013. Meanwhile, the gap among Eastern, Middle and Western regions in the exhibition market is narrowing down. China has become the fastest-growing exhibition market in the world, and the direct output value of exhibition industry is expected to reach RMB680 billion in 2020.

The report will further disclose market potential and commercial opportunities for exhibition industry in China. Recommendations will be given at the end of the report to describe the prospect and provide suggestions for strategy making.

The Aim of Report

  • To provide readers with comprehensive and in-depth understanding of Global and Chinese exhibition  industry;
  • To analyze the market of exhibition  industry;
  • To analyze case study of the industry;
  • To discover drivers and barriers of the industry;
  • To reveal opportunities for exhibition industry in China.

Benefit from the Report

  • Obtain latest info of exhibition industry, such as market strategy, demand, case study, key players, etc.;
  • Discover market opportunities in different regions and segments;
  • Find out how Chinese exhibition market will change and how your business can be involved in;
  • Keep informed of your competitors/their activities in the globe and in China;
  • Learn about key market drivers and barriers;
  • Share this information within your organization using free global intranet license.

SCOPE OF INVESTIGATION

The report will investigate Chinese exhibition industry from the following aspects:

  • Market strategy;
  • Market analysis;
  • Case study;
  • Key players;
  • Future trend;
  • Commercial opportunity.

Spanning over 200 pages, Market Analysis and Development Prospect of Exhibition Industry in China 2015-2020” report covers Executive Summary, Definition and Methodology, Overview of Global Exhibition Industry, Overview of Chinese Exhibition Industry, Marketing Strategy for Exhibition Industry in China, Market Analysis of Exhibition Industry by Segment, Market Analysis of Exhibition Industry by Region, Case Study of Exhibition Industry, Prospect of Exhibition Industry in China, Conclusion and Recommendations.

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Australia – The Digital Economy is driving sector and industry transformations Market Report; Launched via MarketResearchReports.com

Based on the growth of internet and mobile users alone, it is hardly any wonder that e-commerce and m-commerce are thriving. Despite the economic downturn, online spending is proving resilient and even buoyant in most markets. New communication and software developments are making it increasingly possible for retailers to offer a seamless shopping experience using all the available shopping channels – mobile devices, computers, bricks-and-mortar, television, radio, direct mail, catalogues, and so on. In our existing climate of digital interaction, the concept of a ‘Sharing Economy’ is gaining momentum. New developments are following in the footsteps of those entrepreneurs who created sites where people share their houses and car spaces. We are now increasingly seeing sites aimed at people who need people for odd jobs, at short notice. Uber was perhaps the first on the scene here. It is still operating in a narrow market (taxies), but other companies are entering the much broader job market, by using e-commerce, offering business opportunities to increasing larger groups of people.

 

Mobile shopping is one of the hottest topics, and the m-commerce market is growing at a staggering rate. While this boom will of course taper off eventually, m-commerce will remain one of the leading growth areas for some years, driven by the younger generation and its mobile-centric lifestyle. With consumers relying more and more on their smartphones when shopping online, m-commerce will continue to grow faster than overall e-commerce, therefore accounting for an ever-increasing portion of the e-commerce market.

 

The enormous success of m-commerce is linked to apps, which are becoming more and more popular. Apps are convenient, safe, quick, and simple to use. In the global m-commerce market, shoppers are already using apps in preference to browsers. Increasingly, commercial models will be linked to these apps – which will lead to further spectacular growth in m-commerce. BuddeComm sees the development of m-wallet apps, in particular, as a major breakthrough for the m-payment sector.

 

The digital economy has brought about huge changes in the publishing industry – from digital printing presses, to indie authorship, to e-books. One of the downfalls is that self-publishing has become too easy, so that the market is flooded with low quality, poorly edited books. This has given self-published e-books a bad press. The dilemma is a thorny one, with many different interests at war. In the end, the consumer must be the one to rebalance the market.

 

In early 2015, the press was filled with reports that the physical book market had made a comeback and that e-books had had their day. But according to statistical data, while sales of print books rose slightly in 2014, e-book sales rose even more, further increasing their share of the overall book market.

 

Advertising and Marketing in the Digital Age

 

The advertising scene has undergone radical change and is still changing. With profits down between 5% and 10% on an annual basis, the performance of the traditional advertising market is under constant pressure. Data analytics is exposing the weakness of these traditional advertising business models and, like all of the other sectors affected by the digital economy, this means that these business models need to change. As they become more aware of the power of big data, advertisers are demanding hard, quantitative data on their campaigns. Increasingly, campaigns are now linked to outcomes. These are predetermined and tested against the results, and payments are made to advertising agencies based on the success of these campaigns, which are becoming far more cost-effective.

 

Social media companies are becoming increasingly important website publishers. Compared to commercial broadcasters, these companies have one important difference – they have valuable data on their consumers, which they are monetising in a big way. Although consumers are happy to share data with companies operating in the digital economy, they are most unhappy when these companies disrespect their wishes for privacy. On the other hand, many companies involved in big data analytics are disappointed with the results. So a better system could be a win-win situation for both the demand and the supply side.

 

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Analysis of Current and Future Market Environment for OTT Video Services, New Report Launched

The OTT video services marketplace continues its rapid rate of change, impacting the video ecosystem across world markets. Players throughout the industry are actively working to define their role and stake their claim in the new world of OTT. This report examines trends in OTT video services and TV Everywhere, including operator moves, new entrants, content implications, viewer behaviors, and consumer spending.

Report Topics

  • Key issues impacting the Internet video industry, with analysis on the state of the current market
  • Consumer demand for OTT and TV Everywhere services, and the influence of children on online video spending
  • Market disruptors that will impact new and established OTT video services in the future, including the prevalence of cord-cutting and cord-shaving
  • Five-year market forecasts on global and regional revenues for OTT video services

Spanning over 56 pages, TV Everywhere and the New World of OTT” report covers the Report Summary, The State of TV Everywhere and OTT Video Services, Consumer Demand for TV Everywhere and OTT Services, Cord-Cutting and Cord-Shaving, Threats to OTT Video Services, Success Factors for OTT Video Services, Forecast, Implications and Recommendations, Appendix. The report covered companies are- Amazon, CBS, CraveTV, DISH Network, Google, Hulu, LOVEFiLM, Microsoft, Netflix, Noggin, Orange, shomi, Sky, Sling TV, YouTube

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Analysis of the Current State of Digital Video Content and Future Opportunities for Content Creators and Distributors, New Report Launched

The landscape of video consumption has evolved to include content beyond the television. Content creators are leveraging digital video, OTT services, and supplemental content to build their brands and generate audiences. This report explores the current state of digital video content and future opportunities for content creators and distributors. It includes a five-year forecast for the digital video content industry.

Report Topics

  • Consumer habits related to Internet video
  • Drivers and inhibitors for Internet video content creation
  • Implications for developing business models in the Internet video space
  • Identification and profiles of crowdfunding platforms as competitors to traditional content funding and monetization models
  • Global five-year forecast of online video viewers including user-generated, semiprofessional, and professional content

Spanning over 63 pages, Webisodes and Multichannel Networks: Future Content Opportunities” report covers the Report Summary, Alternative Content and the Consumer, The New Video World, Forecast, Recommendations, Appendix. The report covered companies are – Amazon, Base79, Blizzard, Collective Digital Studio, Discovery Digital Networks, Freedom!, FundAnything, Google, Kickstarter, Machinima, Netflix, OnGameNet, Subbable, The Chernin Group, Twitch, Vvevo

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