This report brings together consumer insight and market data to provide a comprehensive brief of the Mexican Confectionery sector. This allows for the rapid identification of key growth opportunities across three Confectionery categories and their packaging.
A large, young and rapidly growing population and rising living standards makes Mexico a key emerging market for consumer packaged goods companies. However, the rising price of staple foods is damaging the ability of the country’s young middle class to purchase packaged goods. Meanwhile, convenience is of growing importance in Mexican food culture, as consumers look for quick and easy meals as a result of long working hours, the loss of women at home to cook meals as they enter the workforce, or as consumers replace traditional meal times with other leisure activities.
Strong macroeconomic growth is creating a large middle class with considerable buying power, particularly in urban centers such as Mexico City, Guadalajara, and Monterrey. Meanwhile, over 40 million Mexicans are less than 20 years old; they have more disposable income than their parents did at their age, and have greater access to national retail chains.
Food and Grocery sales in Mexico will increase across all channels; however, the majority of this growth will occur in modern retail chains as they expand beyond core urban centers and into smaller towns. The Food and Grocery market will consolidate as consumers continue to be attracted by the “all under one roof” offer and price advantage held by retailers such as Walmart and Soriana.
Spanning over 32 pages, “Market Focus: Trends and Developments in the Confectionery Sector in Mexico” report you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.
In addition to covering the industry Country Context, Sector Analysis, Brands and Private Labels, Packaging Insight, Future outlook – key trends in Mexico’s Bakery and Cereals sector, the report also covers 9 key players in the Confectionery Sector in Mexico including Hershey’s, Mars, Nestle, Cadbury, Star Gum, Kraft, Ricolino, Halls, Tasty Diabetics.
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