Publisher recognizes the following companies as the key players in the Beauty and Personal Care Market in Africa: L’Oreal SA, Procter & Gamble Co. (P&G) and Unilever NV.
Other Prominent Vendors in the market are: Africology, Beiersdorf, Biokidé, Estée Lauder, Godrej Consumer Products, House of Tara and Suzie Beauty.
Commenting on the report, an analyst from Publisher’s team said: “Demand for high-quality products at reasonable prices is one of the key trends emerging in this market. The price-sensitive middle class constitutes the majority of the population in the region. Consequently, many international players have launched cheaper lines of their existing products.”
According to the report, the emergence of a vibrant middle-class population in the region is one of the major factors driving the market’s growth. African people have become increasingly aware about quality of beauty products, which has led to an influx of high-quality beauty products in the market. Beauty and personal care products have gained increased traction among the younger population in the region because they are more aware about global trends related to fashion.
Further, the report states that non-availability of personalized products in the market is hampering market growth significantly. The demand for ethnic products that best suit the skin color and hair texture of Africans has increased significantly. The affordability of these products remains a key buying criterion in the region.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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